In recent years, China's laundry detergent market has developed rapidly, with an average‍ annual growth rate of 100 to 200 percent, while the average Ωannual growth rate of the laundry detergent market is very slow. Despite the rapid growth of lau↕ndry detergent sales in China, compared with developed countries, the shaφre of laundry detergent in China is still relatively low. In the Uni¶ted States, laundry detergent accounts for more than 80% of the entire laundry detergent •market. In France, laundry detergent accounts for more than 61%,≈ while in China, laundry detergent accounts for only 4.2. It can be seen th↔at the laundry detergent market has huge growth potential.

Since Blue Moon entered the laundry detergent marke$t with a high profile at the end of 2008, companies such $as Willows and Cami have also followed suit to launch their™ own laundry detergent. Other daily chemical companies have al↔so entered the laundry detergent market, such as Libai Group and Un≠ilever. Driven by these enterprises, China's laundry detergent market is develo¥ping rapidly. Compared with washing powder, laundry detergen£t is more environmentally friendly and more conducive to the protection of clothing cleaning and s₹kin health. Because there is a certain technical content, the price is also higher than w₹ashing powder. Therefore, its current main consumer is the high-income g♣roups in large and medium-sized cities. From the market analysis, it can be seen that the laundrπy detergent market is not yet mature, and the current competition in the laun​dry detergent market is mainly concentrated in first-tier cities. With the imprγovement of people's livelihood and income in second-and third-tier cities, the demand for laundr÷y detergent will continue to increase. Therefore, there is a lot of room for development i​n the laundry detergent market in second-and third-tier cities.